A Message From Andy Starck

For almost fifty years Prudential Starck,Realtors® has helped usher new licensees into the exciting world of real estate sales. Long known for our training, we are one of the very few companies that continues to employ a full-time career development person to train and coach new associates. That training is new and unique for the times and vastly different from methods of the past. Further, our two powerful brands, Prudential and Bank of America, and our lead generation capability also help to insure you will have the best possible chance for success. Real estate sales is all about relationships, it's a simple business,but it's not an easy business. You must bring a strong desire to succeed and a high energy level, be trainable and be a self-starter. Anyone can do it, but not everyone will do it. At Prudential Starck, you will increase your odds of carving out a new, successful and rewarding career for yourself."

Technophobic?

How much tech knowledge do you need to succeed in real estate sales? We'll soon post a complete guide on prudentcareers.com, but the basic list would include enough computer familiarity to be able to access and explore your local Multiple Listing Service. Some of the features available through the better MLS web sites are prospecting, property searches, tax records, and more. Also important is the ability to utilize email to exchange information between yourself and clients, as well as your office and other agents. (The value of a personal web site will be covered in more detail in future posts.) Software programs you will probably need include word processing, spreadsheets, desktop publishing, and contact management. None of those are impossible to master, so don't worry too much, you can learn to use them. Here at Prudential Starck Realtors we offer training in the use of these tools.

The Relationship Between Success and Knowledge

Success in this business is partly a matter of timing, partly the company you elect to associate with, partly how much time you devote to prospecting, partly how many people you know (sphere of influence), and partly just plain luck, but mostly it’s a process of becoming a true real estate professional. Sure becoming a professional involves real estate education and training, but a lot of it is simply increasing your knowledge of the local market. I am working on a list of things every agent "should" know and will post it soon on prudentcareers.com.